A Study on the Qualitative Data Analysis for Customer Experience Management Strategy
نویسندگان
چکیده
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Knowing and managing the concept of customer experience is the main factor in creating competitiveness for any organization. Moreover, without customer experience management, a business cannot specify appropriate strategies to maintain the current market and business sustainability. However, most of the existing studies have looked at this subject abstractly and have not provided a comprehensiv...
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ژورنال
عنوان ژورنال: Turkish Journal of Computer and Mathematics Education (TURCOMAT)
سال: 2021
ISSN: 1309-4653
DOI: 10.17762/turcomat.v12i5.889